Associate Manager

2 weeks ago


Singapore IPG Mediabrands Full time

Location:
Singapore

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Office:
Singapore

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Agency:
UM - Singapore

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Ref#: 2472

Position Summary

  • Associate Manager/ Senior Planner

Key Responsibilities

  • Collect and analyze market data
  • Identify target audiences and understand their behavior and habits
  • Determine the best media outlet mix for campaigns
  • Optimize ad campaigns according to geographic exposure, frequency, time spans and more
  • Allocate budgets and monitor costs
  • Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
  • Manage various stakeholders (Client, Creative, Local Teams, Ad Ops)
  • Evaluate the success of media strategies and campaigns

Desired Skills & Experience

  • Proven experience as a Media Planner; ideally hybrid media experience.
  • Broad knowledge of media channels
  • Familiarity with campaign evaluation metrics and media buying
  • Working knowledge of analytics tools & understanding of digital media planning.
  • An analytical mind with an aptitude for statistics and math
  • Strong decisionmaking skills
  • Entrepreneurship mindset (Proactiveness, Resourceful, Problem solving skills)
  • Experience in regional campaign planning
  • Excellent communication and teamwork skills

Clientele:
Entertainment based clients marketing across SEA region.


A full-service media agency, UM strives to Futureproof our clients' businesses through our relentless pursuit of better science, art and outcomes.

Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world.

A part of IPG Mediabrands, UM's global headquarters are in New York, with six additional US offices in Birmingham, Dallas, Detroit, Los Angeles, Miami, and San Francisco.

UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn't be possible without our Better People.

UM's culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team.

UM's Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club.


They proudly uphold the following values:

Courage:
Our courage to take risks drives our ability to set new industry standards

Curiosity:
Our relentless curiosity drives relentless innovation

Commitment:
Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do

Community:
We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live

Caring:
We care about being a diverse agency where everyone feels motivated and supported

Candor:
Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.

As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape.

Their efforts have yielded a number of new business wins recently including Aetna, American Express, Columbia Sportswear, Gallo Wine, Henkel, and Quicken Loans.


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