Marketing Manager- Strategic Marketing

2 weeks ago


Singapore SOURCEO PTE. LTD. Full time

Key Responsibilities:

  • Develop, define, and implement marketing strategy for the region which is aligned with the global strategy
  • Support the local sales team to arrange and carry out key account visits
  • Provide the local/regional Marketing Team with market insights and competitor information
  • Develop and commercialize business models and pricing strategies.
  • Formulate Go-ToMarket strategies with internal stakeholders
  • Generate and nurture qualified leads leveraging on omnichannel.
  • Product lifecycle management
  • Plan and execute product launches and promotions with focus on customers' values
  • Trains the sales staff on how to promote and market the various products to the various specialists.
  • Measure and track MIR and Business Performance
**Qualification and Requirements: - Minimum with degree in Marketing/Business or relevant studies and working experience

- 5 years of experience in regional marketing and digital marketing.

  • Strong communication skills to be able to work with various stakeholders across multiple business functions

- Experience in Medtech or Nursing will be an advantage.

- Experience in the field of Lap(GS) / GYN / URO preffered.

  • Ability to impart product, sales/marketing knowledge, business knowledge, to sales staff and support staff through regular training, motivating, counselling, mentoring, etc.
  • Prior experience working in medical industry is a plus
  • Proficient in CRM, Marketing Automation Tools
  • Ability to travel more than 50%

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