Integrated Communications Manager

2 weeks ago

Singapore BRIQ PTE. LTD. Full time
Roles & Responsibilities

Overview of job:


Communication Managers are responsible for analysing data, thinking creatively, and dreaming up innovative strategies to ensure marketing campaigns reach the right target audience in the most effective way possible; and leading his/her team to manage the portfolio of advertisers.


Responsibilities of the role:

  • Provide strategic planning & insights, managing all aspects of campaigns and day-to-day requirements of accounts
  • Be responsible for the overall planning & implementation from briefing through reporting
  • Develop and build strong working relationships with internal teams
  • Responsible for mentoring, training, and team building
  • Manage vendor relationships
  • Work with the Business Director in creating media plans, strategically and efficiently
  • Work with the Business Director in setting overall direction for program planning and negotiating strategies
  • Initiate creative and business-building ideas
  • Oversee plan negotiations and media team activities
  • Maintain status reports to ensure efficient workflow in order to meet deadlines and write reports of key meetings
  • Lead internal meetings with other departments and call on agency resources to strengthen ideas
  • Build a comprehensive media knowledge base and synthesizes the information into ideas
  • Staff supervision, training, and development as well as serving as a positive role model with a hard work ethic and vigorously reviewing all work to ensure high quality standard
  • Writing and presenting presentations
  • Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
  • Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritise experiments contributed by other team members
  • Use understanding of campaign performance to contribute content to campaign wrap-up presentations
  • Manage accurate forecasts, media plans, and all key media planning documentation
  • Participate and/or lead in business development and pitches

What you will need:

  • At least 5-7 years’ experience in media or digital media and brand planning, advertising, marketing, with at least 1 year experience in people/team management
  • Proven track record on the execution and development of media and digital strategies for clients
  • Working knowledge and effective vocabulary across search, social, display, video, branding campaigns and programmatic media buying
  • Ability to provide and meet forecasts of expected return of media investment
  • Strong leadership and Strategic Thinker
  • Ability to work independently and collaborate in a team environment
  • Detail oriented and responsive, deadline-driven with strong reasoning skills
  • Proven problem solving skills and ability to think outside of the box
  • Strong organizational skills with a keen ability to prioritize and multitask
  • Excellent written and verbal communication and presentation skills.
  • Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
  • Strong negotiating skills and excellent attention to detail
  • Strong relationship building skills which include maintaining positive client relationships
  • Strong analytical abilities and quantitative skills, including math proficiency
  • Ability to effectively utilise media research and reporting resources
  • Experience with Media Research, Planning & Platform Tools (Nielsen, GWI, GA/AA, Google, Meta)
  • Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Tell employers what skills you have

Vendor Relationships
Media Buying
Digital Media
Advertising
Ability To Work Independently
Analytical Abilities
integrated communications strategies
Account Management Experience
Reputation Management
Attention to Detail
Digital Marketing
Pressure
Writing
New Business Development
Team Building
Presentation Skills
Team Leader
Evidence
Media Planning
digital marketing strategy

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