Marketing Executive

Roles & Responsibilities

Position Objective

As a Marketing Executive, you will play a vital role in executing the marketing strategy and supporting the promotion of our Holiday Camp and Academy programs. Working closely with the Head of Camp Asia, cross-functional teams and external partners, you will drive initiatives that attract and engage customers, increase brand awareness, and maintain our leadership position in the market. We seek a marketing professional with a strategic mind, a creative spark, and the energy to thrive in a high-impact role.

Responsibilities

Campaign Development and Execution

· Plan and deliver impactful marketing campaigns across both digital and traditional platforms, focusing on reaching parents and families in Singapore.

· Execute marketing strategies that align with the company’s goals, ensuring each campaign is designed to drive awareness, registrations, and brand engagement.

Content Creation

· Develop compelling and relevant content for various digital channels as well as offline materials, including brochures, flyers, posters, and banners

· Work with design teams to produce visually engaging assets that maintain brand consistency and appeal to our target audience.

Social Media Management

· Manage and grow our social media presence, creating engaging posts, interacting with followers, and monitoring performance to drive brand loyalty and engagement.

· Develop and maintain a content calendar that highlights upcoming camps, events, and other relevant content.

Event Coordination

· Organize and coordinate promotional events, open houses, and other on-site activations, ensuring high visibility and community engagement.

· Work with Cognita schools and other partners to host in-person events that promote our programs, interact with families, and build brand trust.

Traditional Advertising and Media Outreach

· Plan and execute traditional advertising campaigns targeting key demographics.

· Liaise with local publication partners to secure press coverage, including writing and distributing press releases to promote camp offerings, special events, and achievements.

Outreach and Partnership Development

· Establish and manage partnerships with Cognita schools, businesses, and community organizations to expand our reach and co-promote our offerings.

· Collaborate with educational institutions, sports clubs, and family-oriented organizations to create joint promotions and referral programs.

Market Research and Analysis

· Conduct market research and analyse customer feedback to understand trends, preferences, and potential areas for growth.

· Monitor competitor activity, industry trends, and local demographics to provide insights that inform our marketing strategy.

Offline Marketing Collateral Management

· Develop and maintain an inventory of print marketing materials, including brochures, posters, and other point-of-sale displays.

· Coordinate with print vendors to ensure timely production and distribution of materials across key locations in Singapore, such as schools

Digital and Traditional Campaign Performance Tracking

· Analyze both digital and offline campaign performance, track KPIs, and report results, providing insights for continual improvement.

· Use data-driven insights to optimize both online and offline campaigns, ensuring a balance of reach and effectiveness across all channels.

Digital Library Management

· Oversee and coordinate with a photography and videography partner to capture high-quality photos and videos throughout the year at camps, events, and promotional activities, ensuring a vibrant and accurate representation of our programs.

· Manage the planning and scheduling of shoots, oversee content quality.

· Maintain a well-organized digital library of multimedia assets for use across various marketing initiatives, ensuring alignment with brand standards and storytelling goals.

Position Requirements

• Communication Skills: Exceptional written and verbal skills, with an ability to create engaging, persuasive content for a family-focused audience.
• Campaign Management: Skilled in planning and executing cross-channel campaigns, from ideation through to performance analysis and optimization.
• Creativity and Design Sense: Ability to conceptualize visually appealing marketing materials; familiarity with Adobe Creative Suite, Canva, or similar design tools is preferred.
• Project Management: Proficiency in managing multiple projects and meeting tight deadlines in a fast-paced environment.
• Data Analysis and Reporting: Strong analytical skills to interpret campaign data, identify trends, and make data-informed recommendations.
• Social Media Management: Practical experience managing platforms like Facebook, Instagram, and LinkedIn, with a strategic approach to growing engagement.
• Customer-Centric Mindset: Genuine interest in understanding our target audience—families and children—and a commitment to serving their needs through relevant, value-driven content.
• Proactive and Self-Motivated: Highly driven, with the initiative to take ownership of tasks and seek continuous improvement.
• Adaptability and Flexibility: Comfortable working in a dynamic, evolving environment where priorities may shift.
• Detail-Oriented: A keen eye for detail, ensuring accuracy and quality in all materials produced.
• Collaborative: A team player who values open communication and works well across departments to achieve common goals.

Qualifications

• Diploma/bachelor’s degree in marketing, Business, Communications, or related field.
• 1-2 years of marketing experience, preferably within education, events, or family-focused sectors.
• Proficiency with digital marketing tools, including Google Analytics, Facebook Ads, and design software.

Contacts

• Head of Camp Asia and Camp Asia multi-functional team
• External Partners ie. Media, Marketing and Infrastructure Support, Printers and more
• Cognita Schools’ Management, Marketing and Admissions Team, PTA team

Working Conditions

• Primarily office-based with flexibility to work remotely when required.
• Occasional on-site work at camp locations (up to 18 weeks a year), events, and partner schools for content creation, event support, and community engagement.
• Working as part of a dynamic team with frequent cross-functional collaboration with internal departments and external partners.
• Opportunities for skill enhancement, training, and career growth within a supportive environment focused on both professional and personal development.

Terms of Employment

· Regular Working Hours: 9.00AM – 6.00PM, Mondays to Fridays

· Holiday Camp Hours: 7.30AM – 4.30PM, Mondays to Fridays (up to 18 weeks/year)

· Annual Leave: 15 days

· Probation Period: 3 months

· Referee Request: Required

· Background Check: Required

Safeguarding

Cognita Schools are committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practice and pre-employment background checks will be undertaken before any appointment is confirmed.

For interested applicants, please apply via the following link: https://cognitapeople.csod.com/ux/ats/careersite/1/home/requisition/434?c=cognitapeople&source=MyCareersFuture

Tell employers what skills you have

Press Releases
Market Research
Data Analysis
Social Media
Marketing Strategy
Social Media Management
Adaptability
Project Management
Digital Marketing
Communication Skills
Facebook
Google Analytics
LinkedIn
Brochures
Brand Awareness

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