Planning Director

2 weeks ago

Singapore PUBLICIS SINGAPORE Full time
Roles & Responsibilities

Publicis Communications is a collective of the most passionate, purposeful and progressive creative agencies in Singapore, formed by Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious and MSL. At Publicis Singapore, we believe that magic happens when brands lead change with creativity and bravery.


We believe in effecting positive change through creativity, always.

While we seek out the most brilliant minds to help us on our quest, we’re also passionate about nurturing the best talent from within. Which is why when you join us, your journey can be one of continuous evolution.


We’re a community of experts that hail from every discipline.

We’re activists who embrace challenges with agility and dynamism.

We’re idealists who thrive on inspiration.

We’re romantics who believe that an idea can change the world, but also that the idea can come from anyone and anywhere.

We’re all that, but we don’t stop at that.

Because we’re committed to becoming better versions of ourselves, every. single. day.


Scope of work

You will lead the work on some of the most popular consumer brands in the world, impacting the daily lives of nearly 2 billion people in the fastest-growing region in the world. You will work for clients who not only care about success in the marketplace but are passionate about the role of brands in helping bring about social change. Working as a team with the Account and Creative leads, you’ll combine forces to lead the client in pursuit of their ambitions. This will involve solving a number of problems for the client with the freedom to recommend the best possible solution, whether you draw from the traditional world of branding and interruptive advertising or more contemporary permission-driven practices, like content or entertainment.


Expectations of a Planning Director


The Planning Director is responsible for the strategy of a brand. They are held accountable for the overall thinking of the business and the effectiveness of the work. Beyond the core skills of interrogation, distillation, and inspiration, they must also be accountable for fostering strong high-level relationships with clients and for being the entrepreneurial engine for the brand.

In your role, you will be expected to:

  • Create successful work across a range of brands and categories for the agency.
  • Integrates (and communicates to the client) knowledge with respect to media, creative, and messaging effectiveness from one campaign to the next.
  • Partners with creatives to the concept, explore, and push the creation of good work.
  • Builds and maintains senior client relationships.
  • Directs the development of client presentations and other important communication.
  • Demonstrates thought leadership and innovation for enhanced media plans and results.
  • Generating original ideas with other members of the team.
  • Presenting findings to senior staff members and clients.
  • Liaising with senior members of staff to receive feedback and create improvements to strategies.
  • Maintains a sense of discretion and professionalism, representing the Groupe.

Expectations as a member of our community

  • You believe passionately in the power of creativity to bring change to the world. But you’re realistic and have a clear-eyed view of what it will take to get there: not a path you walk alone, but with a group of people putting a diverse range of skills and perspectives to work, towards a common goal.
  • Your ideas and your voice will be heard, respected, and protected with passion. Ideas are not disposable commodities here, they are our most precious assets.
  • You will be tested, you will be challenged and you will be pushed beyond your comfort zone, but you will equally be supported, encouraged, and celebrated. Because the true value of a community is that we bring out the best in each other.

Expectations as a team leader

You will learn that we prefer not to hire our leaders, but to grow them. As your own leadership journey evolves, your primary goal will be to nurture the next generation of leaders. You will reflect our “People First” ethos, where we believe that the best work can only come from a team that feels happy, secure, and motivated, with a clarity of purpose. You understand that humility and kindness are equal in importance to daring and initiative. You value diversity, equality, and inclusivity, not because it’s fashionable but because it’s obvious.

In your role, you will be expected to:

  • Provide leadership and professional development to department staff.
  • Mentor and trains team members, write performance reviews and allocate work.
  • Monitor teams to deliver beyond the client’s expectations.
  • Motivate your team, and be the glue that keeps teams going.
  • Set goals and KPIs for each team member, and works with them to achieve these.

Qualifications

  • Required 10+ years account/digital/ production experience in a creative advertising agency.
  • The ability to make complex subjects understandable.
  • Be creative and able to think around problems.
  • Have a good memory for facts and figures.
  • Strong grasp of social media space and online media jargon and technology.
  • Set goals and KPIs for each team member, and works with them to achieve these.
  • Good knowledge of the media and how strategic planning influences it.
  • The flexibility to work over a number of projects and balance your workload.
  • Ability to work under pressure and meet deadlines in a fast-paced creative environment.
  • Ability to effectively and appropriately interact with co-workers at a variety of levels, across many disciplines.
  • Effective negotiation and problem-solving skills required.
  • Proficient in Word, Excel, PowerPoint, Keynote.
  • Exceptional written and verbal communication skills with the ability to communicate with all levels of employees.
  • After-hours work and overnight traveling to shoots and post sessions required.
  • They must have excellent written and verbal communication skills and strong interpersonal skills.
  • Naturally well organized and unfazed when working towards deadlines.

Tell employers what skills you have

Negotiation
Strategic Planning
Leadership
Advertising
Entertainment
Social Media
Interpersonal Skills
Inventory
Strategy
Interrogation
Thought Leadership
PowerPoint
Team Leader
Humility

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