Senior Marketing Manager

Found in: beBee S SG - 4 weeks ago

Singapore Adobe Full time

JOB LEVEL

P40

EMPLOYEE ROLE

Individual Contributor

Creativity for All

Adobe is a place where exceptional people work â donât just take our word for it, our employees have recently voted us #2 on the 2023 Singapore Best Workplacesâ¢.

Weâre proud to offer market leading employee benefits designed to suit you and your lifestyle. Some of the great benefits include health insurance, global days off, wellness fund, parental leave, access to our Employee Stock Purchase Program and programs designed to help you continue to build your career.

We know that people are the differentiator in our business, and that's why we want to meet you.

The role

In the role of Singapore Marketing Manager, you are responsible for developing, executing and optimizing marketing plans that deliver pipeline and revenue for the enterprise business. This role will be an integral part of the Asia Field Marketing team and will partner closely with field sales, marketing, and regional teams including campaign, content, and digital marketing teams.

You are an experienced, hands-on marketing leader who has a growth mindset and boundless energy, ideas and a passion to drive results in a fast pace & dynamic environment. You are self-motivated & always striving to raise the bar.

What youâll do

We need a Marketing Manager who will drive the following areas:

Planning:

· Build & align annual and quarterly plans (and optimize in quarter) to deliver Marketing Bookings & Marketing Pipeline goals with a focus on return on investment.

· Partner with Sales Leadership & Account Executives to build detailed territory plans that will successfully deliver Customer outcomes.

· Build & own the quarterly execution project plan to deliver high quality, unique customer experiences and programs through-out the quarter.

Campaigns:

  • · Partner with field & regional marketing teams to design & deliver amazing experiences that deliver measurable results for our customers.
  • · Work closely with sales to drive customer participation in events and programs while ensuring strong follow-up to deliver campaign objectives.
  • · Project manage the end-to-end deliver of key local programs including elements of briefing, segmentation, content, reporting and analysis.
  • · Coordinate a wide mix of marketing tactics including events (virtual, in person, 3rd party, executive), Digital (email, social, search, content syndication, advertising) and sales enablement.
  • · Partner with APAC campaign team to create, localize and translate key content to engage key personas.

Results:

  • · Responsible for delivering results on each program including the insights, analysis, reporting & communication of campaign results to the broader team.
  • · Run & optimise the demand funnel ensuring optimized lead flow from top of funnel to mid funnel with BDRs for follow-up & nurture to bottom of funnel through sales progression programs.
  • · Introduce innovative new marketing approaches, processes, and optimization techniques to better connect with customers in meaningful ways.

What you need to succeed

  • · 10+ yearsâ experience in Marketing B2B software or technology, preferably in Enterprise segment & experience selling to Global Multi-National Corporations (MNC).
  • · Strong Written & verbal communication skills
  • · Relevant University degree â e.g. Business, Commerce, Marketing.
  • · Strong strategic agility to understand market & adapt strategies to deliver success.
  • · Outstanding leadership, interpersonal communication and collaboration - experience working across matrix organizations.
  • · Customer facing presenting skills to present Adobe, Solution & Customer stories.
  • · Proven success in delivering best of breed marketing strategies including ABM, Digital, Webinar, Events, PR/Comms.
  • · Exceptional ability to project manage, multi-task, delegate and prioritize work to deliver growth goals. Ability to thrive in a fast-paced and constantly evolving environment.
  • · Strong numeric skill set, able to analyse data, understand trends & measure success of programs in order to optimise results.
  • · Resourcefulness and ability to anticipate issues and work through them in a collaborative and proactive way.
  • · Attention to detail and laser focused follow through on all programs.

Take the plunge and jump in

Liking what you have read and keen to jump in? Thinking you might not have all the skills we are looking for? Just take the plunge and apply â we know that by bringing together a diverse group of people, we become so much better together. We'd love to see where we can help drive Creativity for All together.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. Weâre glad that youâre pursuing a new opportunity at Adobe

Put your best foot forward:

1. Update your Resume/CV and Workday profile â donât forget to include your uniquely âAdobeâ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles youâre interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll. 

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If youâre looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of  gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact accommodations@adobe.com.

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