Intern, Brand Marketing

3 days ago

Singapore Marriott Full time

Job Number 24114021

Job Category Management Development Programs/Interns

Location Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore

Schedule Full-Time

Located Remotely? N

Relocation? N

Position Type Non-Management

DUTIES & RESPONSIBILTIES

The intern will work for Marriott’s Premium and Select Brand Marketing team. Join us on a 6-month internship & deep dive with our team to strategize and execute brand campaigns. The role also extends into media planning, PR, and KOLs / Influencer activations.

The internship is based in Marriott’s Singapore office.

Key responsibilities include:

Market Research (15%) : Help conduct comprehensive market research to identify key trends, consumer preferences, in Japan and India

Campaign Support (60%) : Assist in the development and execution of marketing campaigns to promote Marriott's Premium and Select brands. Collaborate with cross-functional teams including brand management, PR, and media to ensure campaign alignment with brand objectives. Work closely with the appointed creative agency for content creation and development of marketing materials against the media plan. Ensure content is engaging, on-brand, and tailored to regional preferences.

Partnership Opportunities (10%) : Support the identification and management of strategic partnerships and collaborations with brands / KOLs to enhance brand visibility and drive business objectives in the region.

Performance Analysis (15%) : Assist in tracking and analyzing marketing campaign performance metrics, including search volume, brand lift studies, and conversion rates. Generate insights to optimize future marketing initiatives and drive business results.

LEARNING OBJECTIVES

Understanding Marketing Strategy : Gain a comprehensive understanding of marketing strategies employed by global brands with a local focus. Learn how marketing plans aligned with business objectives and target audience preferences are put into action.

Market Research Skills : Develop proficiency in understanding market research to analyze consumer behavior. Learn how to interpret market data to inform marketing decisions and identify growth opportunities.

Campaign Development & Execution : Acquire hands-on experience in developing and executing marketing campaigns across various channels, including digital, social media, and traditional marketing channels. Learn how to collaborate with cross-functional teams to create compelling marketing content and messaging.

Partnership Development : Develop skills in identifying and cultivating strategic partnerships and collaborations to enhance brand visibility and drive business objectives.

Campaign Analysis & Optimization : Develop proficiency in tracking and analyzing marketing campaign performance metrics, including search volume, engagement, and conversion rates.

Cross-Cultural Communication : Enhance cross-cultural communication skills by working in a diverse team environment and engaging with stakeholders across different countries and cultures in the Asia Pacific region. Learn how to adapt communication styles and marketing strategies to resonate with culturally diverse audiences.

JOB KNOWLEDGE, SKILLS & ABILITIES

We are looking for a university student who is passionate, committed, and keen to establish a career in marketing with the following attributes:

Ability to learn quickly and excel in a fast-paced environment

Detailed-oriented, structured, and organized

Excellent communication and interpersonal skills

Excellent command of spoken and written English

Proficient in Microsoft Office (Word, Excel, PowerPoint)

Enthusiastic and can-do attitude

QUALIFICATION STANDARD

Education:

Undergraduate in Social Sciences, Business Management, Economics or Marketing preferred

Requirements

Singaporean, Singapore Permanent Resident Holder or valid student pass/work holiday pass

Eligible for undergraduate in a Singapore registered university program / undergraduate or graduate of a university in Singapore, Australia, France, Germany, Hong Kong, Japan, New Zealand, Switzerland, United Kingdom or the United States.

Prepared to commit to a six months internship

Grooming:

All employees must maintain a neat, clean and well-groomed appearance per Marriott standards.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.

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