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Marketing Intern

4 months ago

Singapore PIF Capital (S) Pte. Ltd. Full time

Role & Responsibilities:
1. Content Creation & Strategy:
• Develop engaging and informative content across various channels, including blog posts, articles, social media posts, email newsletters, and website content
• Collaborate with internal teams to gather insights, identify content gaps, and develop content ideas that align with marketing objectives and target audience preferences
• Ensure all content is optimised for search engine (SEO) and adheres to brand guidelines and tone of voice.
• Assist in the development and implementation of content marketing strategies to increase brand awareness, engagement, and lead generation.
• Conduct competitor analysis and content audits to identify opportunities for differentiation and improvement.
• Monitor content performance metrics and use data-driven insights to refine content strategies and optimize content distribution channels.

2. Marketing Data Research:
• Gather and analyse marketing data from various sources, including customer surveys, market research reports, website analytics, and social media insights.
• Interpret data to identify market trends, consumer behavior patterns, and opportunities for growth.
• Prepare and present data-driven reports and recommendations to inform marketing strategy and decision-making.

3. Collaboration and Communication:
• Collaborate with cross-functional teams, including marketing, sales, product and designs, to ensure content alignment with overall business goals and objectives.
• Communicate key findings and insights effectively to internal stakeholders and provide recommendations for actionable next steps.
• Stay updated on industry trends, best practices, and emerging technologies in content marketing and data analytics.

Requirements
• Bachelor's degree in Marketing, Communications, Journalism, or related field
• Proven experience in content creation, preferably in a B2B or technology-related industry
• Strong analytical skills with the ability to gather, analyse, and interpret marketing data
• Proficiency in content management systems (CMS), social media platforms, and marketing analytics tools
• Excellent written and verbal communication skills, with a keen eye for detail and creativity
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously
• Strong organisational skills and attention to deadlines