Marketing Intern

1 month ago


Singapore The Salvation Army Singapore Full time

Marketing

  • Responsible for managing and growing our publicity and promotional platforms via various online, social, outdoor, and print media.
  • Work with sales and donor operators to develop and implement appropriate marketing activities.

Sales and Event Projects

  • Undertake sales and event projects, including evaluation planning and execution in conjunction with the Retail and Administration.
  • Help to increase revenue streams through marketing campaigns to drive sales activities.
  • Work with functional managers on detailed event plans and budgets to deliver cost-effective sales projects.
  • Work with functional managers on marketing plans to promote awareness of our e-platforms.

Roadshows/Exhibitions

  • Maintain awareness of other TSA charity initiatives and activities both locally and regionally that may impact event activity.

Development of Marketing Collateral

  • Undertake the development of marketing collateral to exhibit the works of TSA and RSI.
  • Initiate & and place news, case studies, feature stories, and broadcasts.
  • Work with Public Relations TSA on editorial write-ups and content for RSI in print and online media.

Promotions & Publicity

  • Build awareness of TSA and RSI works, promote the services they offer, and drive the marketing program to achieve deliverables.
  • Assist Public Relations with the coordination of media events and publicity activities.

Marketing Communication

  • Monitor and assist in reviews to ensure that the organization is reaching the correct audiences and achieving its communication goals.
  • Website publicity and promotions.
  • Assist in the review, development, setup, and maintenance of the website.
  • Track and report trends analysis.

Donor & Customer Care Management

  • Work with functional managers on campaigns to build awareness of TSA and RSI works, promote their services, and help increase donation income streams through marketing campaigns.
  • Work with functional managers on campaigns to expand our outreach base.

Digital/E-Marketing

  • Responsible for managing and expanding Red Shield Industries' e-commerce through planning, executing, and optimizing sales and marketing efforts across multiple channels digitally and offline for Red Shield Industries Singapore.
  • Design prospecting campaigns and marketing plans to acquire customers and donors across new e-commerce platforms.
  • Analyse market trends in relation to Red Shield Industries' business and target segments.
  • Discover new opportunities in digital marketing to achieve Business KPIs
  • Drive inbound calls, emails, and web interface to focus on maintaining and expanding business relationships/market share with existing and new customers.
  • Leverage contact information and market data to optimize reach using CRM.
  • Utilize and leverage digital technology to handle marketing leads effectively.

Ad hoc Projects

  • Undertake any projects and specific duties as assigned by management from time to time.

Qualifications

Preferably 3rd year university

Job Requirement

  • Able to commit at least 9 months
  • Good communication skill
  • Creative in generating innovative ideas
  • Good analytical skills
  • Attention to detail

Other Information

Work hours

Mondays to Fridays (8.30am to 5.30pm)

Work location

356 Tanglin Rd, Singapore 247674


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