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Marketing Manager

3 months ago


Singapore JCDecaux Out Of Home Advertising Pte Ltd Full time

Job Description

  • Plan and manage the implementation of marketing activities throughout the year across Airport and Downtown advertising businesses, including Streetside, Malls, Large Format and Cinema.
  • Support the sales and business development teams to craft campaigns and pitches that attract new business and retain existing clients.
  • Work with the Data Analyst and Creative Team to develop compelling marketing content that inspires and creates demand, leveraging a comprehensive mix of insights, data, creative design, campaign photography, and videos to deliver powerful storytelling.
  • Conduct surveys to gather insights for case studies and generate detailed reports evaluating the success of client campaigns.
  • Develop and manage copy and content writing for collaterals, case studies, press-related materials, and other marketing assets.
  • Ensure that JCDecaux’s brand image, positioning, and core values are effectively communicated through all marketing content to educate, excite, and inspire a diverse audience, including media, creative agencies, and specialists in digital and outdoor advertising.
  • Research and monitor competitor activity to stay abreast of market dynamics.
  • Oversee the coordination of sponsorships, events, and media activities for the organisation.
  • Organise client appreciation events and activities. Explore and recommend new, creative ways to engage with existing and potential clients.
  • Monitor marketing campaign performance across various platforms, adjusting plans based on emerging trends and market opportunities.
  • Build strong, trusted and collaborative relationships with internal and external stakeholders.
  • Oversee marketing projects to ensure they meet milestones, adhere to deadlines, stay within budget, and support the preparation of reports.

Requirements

  • Minimum 3-5 years of experience in communications and digital marketing.
  • Bachelor's degree in Marketing or Mass Communication.
  • Proven success in marketing management with strong project management skills.
  • Strong analytical skills, including market research, competitor analysis, and performance tracking.
  • Ability to prioritize and multitask effectively in a fast-paced environment.
  • Creative marketer with a hands-on approach.
  • Excellent written and verbal communication skills.
  • Experience in B2B marketing is advantageous.
  • People management experience preferred.
  • Background in media advertising, digital agency, or ad tech industry is a plus.