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Customer Marketing Manager, GTR

4 months ago

Singapore Suntory Global Spirits Full time
What makes this a great opportunity?
  • The opportunity to work on world-famous brands, and inspire shoppers at the point of purchase with innovative and creative ideas that drive luxury and premiumization
  • To own and lead the marketing agenda for Southeast Asia and Oceania
  • The opportunity to partner with major travel retail customers
  • To collaborate with commercial teams to make decisions on investment and deliver practical results in-store leading to a strong P&L delivery
Role Responsibilities

Role Mission:

  • The GTR Shopper Marketing Manager position is responsible for best-in-class shopper marketing, activation, and category management for Southeast Asia South Korea and Oceania. The role must collaborate with both Brand Marketing and Commercial contacts to execute our strategic and channel objectives in alignment with the global brand plans.
  • The role will require a relentless focus on creating and deploying full 360 campaigns driven by shopper centricity to excite, engage and convert shoppers to purchase both in-store and online. He/she will also support the premiumization across multiple touchpoints to ensure the continual elevation of brand execution and shopper experience.

 

Qualifications
  • University degree
  • 5+ years of trade/customer/shopper/consumer marketing experience
  • Strong business acumen, analytical and organization skills
  • Good interpersonal and collaborative skills
  • Relentless focus on best-in-class execution
  • Excellent organizational skills and attention to detail
  • Excellent negotiation and influencing skills
  • Customer and results-oriented
  • Strong understanding of the Chinese and Indian passengers
  • Ability to travel regionally occasionally