App Product Marketing Manager

Found in: beBee S SG - 4 weeks ago


Singapore Screening Eagle Full time
Intro

The App Product Marketing Manager is responsible for marketing, pricing and optimising an intelligent asset management and inspection software. The role requires a specialist with a diverse set of skills and responsibilities across marketing, business strategy and product development.
 
This role requires a unique blend of technical understanding, marketing acumen, and strategic thinking to focus on maximising the app's revenue potential while ensuring a positive user experience.


What will you do

1. Go-to-Market Strategy and Community Building 

  • Develop and implement marketing strategies to attract new users to the app.
  • Plan and execute impactful app launches on platforms such as Product Hunt and LinkedIn.
  • Strategise ways to increase the app's visibility and downloads through organic search and getting the app listed on software review platforms such as G2, Capterra, Trustpilot etc.
  • Work on the marketing website, social media campaigns and leveraging industry influencers to build a brand following for the product.
 
2. Optimisation and Analysis
  • Utilise analytics tools such as Mixpanel and Google Analytics to track user behaviour, engagement and conversion rates.
  • Conduct A/B testing on various elements of the marketing website and the app to optimise user acquisition, retention and conversion.
  • Regularly report on performance metrics and make data-driven decisions to enhance app profitability.
  • Collaborate with design and development team to identify opportunities within the app to improve user retention and conversion.
 
3. Pricing Strategy
  • Analyse market trends, competitor pricing and user data to set and adjust the app pricing.
  • Develop and test various pricing models to determine the most effective strategy. 
 
4. Compliance and Best Practices
  • Ensure the app complies with app store guidelines and best practices.
  • Stay updated with changes in government regulations, app store policies, consumer trends and technology advancements.

What do we expect

  • Bachelor’s Degree in Marketing, Business, Computer Science, or a related field.
  • Proven experience in successful app or feature Go-to-Market launches, digital marketing and product management.
  • Strong proficiency in analytics and A/B testing tools.
  • Strong analytical skills to interpret complex data and make strategic decisions.
  • Experience implementing various growth hack strategies for an app or feature. 
  • Creativity and innovative thinking in digital marketing and monetisation strategies for software products 
  • Excellent communication and teamwork skills.
  • Familiar with the Product-led Growth methodology in growing a product sustainably. 
  • Good understanding of iOS and Android platforms, and app store optimisation.
  • Knowledge in best practices for good user experience

Our offer


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